Using Your Website As A Hub (and Why You Should Do It)

Engaging with consumers and potential customers through consistent and robust digital content is a must for any company in our increasingly digital, on-demand world. Every industry has consumers who have developed a dependency on being able to access any content they want at the touch of a finger. The catch is, with this ease of accessibility comes the expectation of efficiency and quickness. Consumers generally don’t want to spend a lot of time digging for information on a company, product, or brand. Part of being “on-demand” means they want to find it quickly, and when they do, it should be straightforward and uncomplicated.

You may be thinking this is difficult to accomplish: reaching an entire base of potential customers with thoughtful, thorough content that is easy to find and easy to absorb. After all, there’s no shortage of avenues for people to explore to find useful content, and different consumers have different preferences. You’ve got social media, of which there are many different platforms just under that category. There are, of course, blogs, which many find to be useful. Still, others prefer their content more visually, in video or infographic formats. However, through all of these developments, one constant remains. Your company or brand’s website is a representation of what they are all about. It’s a key resource that can combine all of these elements, but in a unified way–with your name, your look, and your feel. It should encompass the many facets of your brand or company and your digital marketing strategy. So, the solution here is staring you in the face: your company’s website should function as the hub, or home base, to all of your digital marketing and content efforts.

Integration, Not Separation

As websites have been around for a while now, they’ve become indicators of the quality to be expected from a company. Whether this is fair or not misses the point: to most consumers, that’s how they appear. Even if a website doesn’t directly sell products, it should be seen and considered as a storefront. A fresh, clean, easy-to-navigate site that offers information through different media to speak to different preferences stages of the buyer’s journey is much more likely to entice and retain customers than one lacking these qualities.

Because websites have become synonymous with a company’s image, they are typically the first place most consumers go to learn about the products or services offered. It makes sense. The content on a company’s website comes straight from the source and is presented how they want it to be.  It should be the first place people go, but what they do while they are there is just as important. Are there blog posts or eBooks for the more literary consumer (who maybe earlier on in the buying journey and wanting more thorough information)? Are there links to social media posts for that more interactive element? How about a place where returning customers can join an email list to get exclusives on upcoming products, events, or promotions? Having these, or any of the other digital marketing efforts you employ, in one place will reach a wider range of consumers, will make them feel more involved and engaged, will keep them on your website, and will make it as easy as ever for them to gather all the information they need to purchase with confidence.

Your Website Is Just That: Yours

With the onset of social media and the ways it has evolved to help businesses, some companies have developed a bit of a reliance on it. So much so that, for some, social media pages have taken the place of a business website. There’s no question that a strong social media presence is incredibly worthwhile and effective for business. However, how they operate, their interactive look and feel, and the policies that govern them are ever-changing and are beyond your control. If the goal is to be noticed and stand out from competitors, relying solely on social media is not the way to do it. Not only do the pages more or less look the same, but the algorithms that dictate who sees your content and ads also continue to change, and there’s no guarantee they’re reaching who they say they’re reaching.

Your company is unique, and your website is the one platform where you can flaunt this. There is a lot of value in having the freedom and control to create the user experience that you, and more importantly, your consumers, want.

Keep the Wheel In Motion

A hub is a perfect word for what your website should be. If you think of all your digital marketing efforts–email campaigns, blog posts, videos, webinars, whitepapers, press releases, social media posts, and infographics/charts–each as individual spokes of a wheel,

then you see that they’re all connected, and each spoke ultimately connects back to the hub. Share videos of product demonstrations or events on social media. Use your blog as a promotional tool to highlight your webinars or eBooks. Include infographics and links to your blog in your email blasts. Cross-promote. All of these spokes working and turning together will steer consumers to your website–the resting place and intersection where all of these spokes meet. It’s a two-way street: your website is a gateway, a portal for consumers to get the content they want, how they want it, but it also reaches out to them where they are (email, Instagram, Facebook, etc.) and guides them back to your website, where they are exposed to all of your great content and calls to action.

The best news is you don’t have to do this alone! Let Spencer Web Design help keep your wheel spinning toward success. We can help turn your website into a multi-faceted hub that will generate more visibility, more traffic, and more leads–all without compromising your creative vision for your company or brand. For more information on how Spencer Web Design can help get your website where it should be, contact us now.

3 Secrets to Design a Winning Website

Laptop on table showing website

Having a website will help you increase your sales, position your brand as a thought leader, and grow your business.

Or at least that’s what you’d expect.

The sad truth is that creating a website is not enough to ensure the success of your business. Just think that every day there are millions of new websites that are created in the hope that they will be the tools to change the lives of their owners.

What can you do to not get stuck, then?

There are many strategies that will help you have better results. But without a doubt one of the most important is to have an excellent web design.

For that reason, in this article, you will learn 3 tips that will help you have a competitive website that stands out from your target market.

Discover these secrets here.

3 tips to design a winning website

#1. Use colors wisely

One of the reasons why many companies are not successful with their online strategies is that they don’t manage to communicate professionalism and quality through the colors used on their website.
Each color in the world provokes different sensations and emotions to people. This directly influences how users feel and behave on your website.

Getting the right choice of colors to be used on your page helps to reflect who you are and what your business philosophy is.

Think about what colors a website of a medical clinic, a construction company, or a comic book store would use.

Surely you had in mind different colors for each type of business. As you imagined different colors for those examples, you can get an idea of the importance of choosing the right colors for you.

Also, it’s pretty helpful to choose a color palette for your website based on your target market.

If you have already defined who your potential customer is, as well as their tastes, preferences, and behaviors, you will be able to easily recognize certain color patterns for certain groups.

An example of this is that if you have a male audience you could choose dark colors. Contrary, if you have a female audience you might choose lighter colors.

Another way to help you choose the best colors for your website is to use the color circle. There you will discover colors that complement each other, create better contrasts and can work for your business.

#2. Avoid using free images

Users can detect generic photos in a matter of seconds. Probably because they’ve seen the same photo over and over again on other websites.

Good photos attract attention and help provide a more intimate connection between users and your brand.

According to studies and theorists in the world of Search Engine Optimization (SEO), one of the factors that give signals to the search engines is your website’s bounce rate.

If users spend more time on your website, your website will also gain more relevance and authority in front of Google. Now, one of the tactics used by professionals is based on placing professional images that enhance the essence of their business and their products or services.

If you want to improve the quality of your website, improve the quality of your images. It’s an investment you won’t regret.

However, if you have already convinced yourself that you need professional photographs or images to improve the design of your website, it’s important that you know how to choose them.

Therefore, from the beginning, you must design the structure of your website and the structure of your contents.

That is to say, define the main pages that your website will have; this way you will have a better idea of the type of images that your website needs. This can save you time, effort and money.

#3. Choose your website’s typography wisely

Since 2018, Google has made it clear that websites must prioritize providing the best experience for users who connect from their mobile devices.

This means that your design should be adapted to the screen of different devices from computers, tablets, or phones.

However, one of the biggest mistakes that are commonly seen in a lot of websites, is that their designers have chosen fonts that are not easy to read.

Many times, businesses choose italic typefaces that look good from a computer screen, but cannot be read when viewed from smaller screens.

Besides legibility, the typeface you choose will give more visibility to your users, create an identity for your brand, and help the user to better understand the information you have available.

As with the other elements mentioned in this article, you must take into account your target market.

For example, many designers prefer to use serif fonts for a more serious audience. Others use non-serif fonts to give a younger and fresher touch to their sites.

On the other hand, colors make a big difference when it comes to choosing a specific typeface. Take care of the contrast between the background and the texts, so that the message is more attractive and pleasant for your users to see.

This is where the use of your color palette and typography complement each other.
Are you ready to design a website to help your business?

It’s highly likely that by including better images, a quality color palette, and typography that suits your business, your website will be able to generate an income.

As you have noticed, these 3 elements complement each other perfectly. All 3 will help you provide better user experiences, position your brand, and achieve higher rankings in search results.

However, for these 3 elements to work, you need to know your target market first.

If you don’t know your audience, it will be very difficult for you to stand out and beat your competition. Don’t forget to add a customer-focused website logo before you make your site live.

Now, it’s the time that you start to implement all the tips provided in this article.